Let Buyers Name the Number: Using an Auction to Price Your Offer

Pricing is where most coaches and service providers lose their nerve. You pick a number, second-guess it, knock it down before anyone has even answered, and then wonder why the work never feels worth it.

Travis Sago teaches a different move: run an auction. Instead of announcing a price, you open up a limited offer, and interested buyers step forward and tell you what they're willing to spend. No guessing, and no talking yourself down.

It works for a surprising range of products and services, from coaching spots to done-for-you projects to licensing rights in a territory. Scarcity is real because the spots are limited, and the price reflects what the market actually values.

The bigger lesson is that you don't have to guess at your worth in isolation. Let buyers show you. Whether through an auction, a survey, or simply asking a few ideal clients what a result would be worth to them, the market will often value your work higher than you would on your own.

1. Be a paycheck, not an expense. 2. Look for found money. 3. Rent assets and IP, don't flip them. 4. Sell to sellers. 5. Open conversations like a barbecue, not a pitch. 6. Start with a risk-free first date. 7. Let buyers name the number.

Want these delivered one a day with a short action step each time? Get the free email series. The last lesson also shows you where Travis teaches the full approach.

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